Local SEO – How To Optimise Your Website for Local Searches
In today’s digital age, having a strong online presence is crucial for businesses to thrive. However, for local businesses, it’s equally important to focus on optimizing their online visibility within their specific geographical area. This is where Local SEO (Search Engine Optimization) comes into play. Local SEO is a powerful strategy that enables businesses to […]
Why Search will always be sexier than Social?
[Originally written on 18 February 2014] Social Media is always evolving. Always. Search Marketing not as much. If it wasn’t for the Google Panda roll-out in 2011 and the Penguin update on 24 April 2012, search engine marketing would probably still be done the way it has been done since websites were just grey backgrounds, […]